A UK luxury chocolate firm has entered into administration. Rococo Chocolates has been trading for more than 40 years, having been established in 1983 by Chantal Coady OBE on the King’s Road in Chelsea, London. It has now appointed administrators Alessandro Sidoli and Jessica Barker of Xeinadin Corporate Recovery Limited, according to The Gazette. The company has been acquired by Artisan du Chocolat, a luxury brand opened in 1999 with Gordon Ramsay as its first customer.
The brand said: “Rococo Chocolates has been acquired by Artisan du Chocolat, and we are thrilled to be joining their family of premium British chocolate makers. The spirit, the craft, and the imagination that define Rococo aren’t going anywhere.
“Our King’s Road shop has closed, but our Marylebone store is open for all of your chocolate needs.”
A Google review of the Marylebone shop said: “Simply excellent chocolates. Some of the best available in London. The staff are friendly and helpful and the items are wonderful.”
It comes as businesses in the UK are struggling to cope with higher costs, including rent, business rates, energy bills and prices of ingredients.
Commenting on the news on social media, one person said: “Gutted to hear it’s Rococo. I’ve been buying their chocolates for years.”
Another joked: “I hoped it would’ve been Cadburys..its crap now.”
While specialising in luxury products, Rococo Chocolate prices have been on the higher end, with a mini truffle selection of five chocolate pieces costing £12.50 and a 170g peppermint chocolate gift box selling at £30.
Rococo Chocolates Limited previously appointed administrators in May 2019, according to the London Gazette, as well as liquidators in the summer of 2020.
Other chocolate firms have faced major difficulties in recent years.
York Cocoa House filed for it in 2024, The New Chocolate Company, based in Glasgow, declared insolvency in the same year, and Laura’s Confectionery entered liquidation in early 2025.