Tommy Fleetwood has finally drawn a line under the recent speculation, confirming his long-term partnership with Nike Golf has come to an end as he weighs up his next move in the apparel world.
The 35-year-old Englishman, who had been with the sports giant since 2010, is no longer an official ambassador for the brand — although he continues to wear Nike golf shoes.
In recent weeks, Fleetwood has teed it up wearing a variety of outfits from Lululemon, Vuori, G/FORE and even Pebble Beach-branded apparel, most notably at last week’s AT&T Pebble Beach Pro-Am.
GolfMagic Reviews Editor Brad Nash has been keeping a close watch on Fleetwood’s changing fashion choices.
Fleetwood’s tied-fourth finish at Pebble Beach not only marked his best result in three worldwide starts this season, it also saw him climb back to World No.3 — further underlining that he begins 2026 firmly in his prime.
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After weeks of being spotted in different clothing outfits, Fleetwood has now addressed the change directly.
“Yeah our contract was ending and it just turned out like we, sort of didn’t end up in a place where I’m wearing Nike stuff this year. Who knows what’s going to happen in the future,” Fleetwood confirmed.
For now, the reigning FedEx Cup champion appears very much relaxed about both his wardrobe and his future.
Fleetwood sealed his first PGA Tour title at the Tour Championship last August to capture the season-long crown — a breakthrough moment that elevated him into the game’s elite tier.
Now boasting one PGA Tour victory, six runner-up finishes, six third-place finishes, 32 top-five results, 46 top-10s and 90 top-25 finishes, Fleetwood, who top scored for Luke Donald’s victorious European Ryder Cup side at Bethpage in September, starts the 2026 season as one of the most consistent and dangerous players in world golf.
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The next step is winning a major title.
Yet despite the glittering résumé, Fleetwood remains characteristically humble.
Last week at Pebble Beach, Fleetwood sported a full wardrobe of luxury Pebble Beach clothing and admitted he is enjoying the novelty of being free to wear what he chooses.
“I think it’s cool. Like I don’t know, like I feel like I’m a big golf fan. I really like golf stuff, so it’s quite nice to be wearing like Pebble Beach clothing. I mean, my kids would absolutely love this stuff so I feel pretty lucky to have it on.”
Tommy Fleetwood
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Fleetwood heads next to the Genesis Invitational at Riviera Country Club, the tournament hosted by Tiger Woods in support of his TGR Foundation.
And yes, you guessed it, Tommy rocked up on Tuesday wearing a Riv-themed cap.
He was also sporting some Malbon gear that, according to Golf Digest’s Christopher Powers, was kindly loaned to him by Jason Day.
Your eyes do not deceive you. That is Tommy Fleetwood in a Malbon sweater.
Asked him what’s the deal … he said Jason Day loaned him some stuff last week at Pebble. Friends helping friends pic.twitter.com/OSYSaY9HpC
— Christopher Powers (@CPowers14) February 17, 2026
Without a formal clothing partner for the time being, Fleetwood admits one unexpected bonus has been the chance to grow his hat collection.
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“Yeah, I like hats. In general, my kids wear way more golf merchandise than me always because I haven’t been able to as well,” added Fleetwood.
“But no, I do like it. I mean there’s some amazing logos around the world and I also think they’re just like memorable pieces, right, when you come to a special place. My collection’s got a bit bigger, that’s for sure.”
As for whether a favourite logo could influence a future deal, Fleetwood remains open-minded about what lies ahead.
“That’s a great question. No, I don’t know. We’ll have to see, we’ll have to see what happens throughout the year. Yeah, I’ve got a lot of good stuff, so I’m not — I’ll have to think about that one.”
Where Fleetwood lands next commercially is uncertain — and by his own admission, even he does not yet know. What is clear, however, is that both on and off the course, the World No.3 appears comfortable, confident, content and fully focused on his golf game in 2026.
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