Virgin Media announced a further monthly increase of £2.50 for its 15.6 million mobile customers.Virgin Media announced a further monthly increase of £2.50 for its 15.6 million mobile customers.

Virgin Media announced a further monthly increase of £2.50 for its 15.6 million mobile customers.

A major UK mobile provider has lost nearly 400,000 customers thanks to price hikes. Virgin Media announced a further monthly increase of £2.50 for its 15.6 million mobile customers.

And the provider, which is rivalled by Sky, TalkTalk, PlusNet, EE and more, reported a net loss of 397,500 mobile subscribers last year. The stats show a staggering 164,800 left and cancelled contracts in the final quarter, after hikes.

Last October, the company announced a further monthly increase of £2.50 for its 15.6 million mobile customers. Virgin Media O2 saw 138,400 broadband customers leave in 2025, including 16,700 in the last three months of the year.

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Lutz Schuler, chief executive of Virgin Media O2, said: “While we expect challenging market conditions to continue in 2026, we are well positioned to seize the right opportunities in each of our business areas – consumer, business-to-business and wholesale – and the foundations we’re putting in place today will help to build long-term customer trust and fuel future profitability and cash generation.”

Despite the hikes, BBC and ITV star Martin Lewis’ team at Money Saving Expert reckon Virgin Media is one of the easiest companies to haggle with.

One MSE reader wrote into the site and said: “Well, how thrilled are we! Our Virgin Media bill has been creeping up, (now £80+/mth), so we waited until our contract was about to end and then girded our loins for haggle time.

“We got 2 other quotes, then approached Virgin Media and after turning 3 offers down got our bill reduced to £51/month – all without having to go through retention! A big win… we’re now going away for another week on our savings!”

A second proudly typed: “My Virgin Media bill had risen to £68.99 for TV, phone and broadband. Having read your tips I phoned them, after initially saying they couldn’t help I was put through to disconnections. Result! I was offered a new contract with faster broadband at just £41 a month, a saving of just over £355 per year.”

A third gushed: “My broadband and phone were due for renewal. I was paying £37/mth and they wanted to put it up to £68.

“It took me two calls. The first could offer nothing less than £68/mth, but I had looked at your website and knew I could get it cheaper. I rang a second time and got it down to £21/mth [saving £564/yr] with nothing to pay until November. Thank you for your tips and just don’t give up.”