Haughey’s astonishing announcement comes amid the backdrop of a fractured club which has been torn apart amid in-fighting

19:24, 26 Feb 2026Updated 21:36, 26 Feb 2026

Lord Willie Haughey

Lord Willie Haughey has revealed his stunning plan to purchase £10million worth of shares if fed-up fans back his bid to shake-up the Premiership champions.

The businessman, a former non-executive director of the club, has issued his vision for his ‘Season Ticket Alliance’, which would see him put £2million into a fund for every 10,000 sign-ups.

Haughey’s astonishing announcement comes amid the backdrop of a fractured club which has been torn apart amid in-fighting during a season to forget.

And Baron Haughey, a lifelong Celtic fan, sees an opportunity to mend fences and he wants every season ticket holders to join him and earn a collective seat at the table.

Parkhead punters have raged at the board and principal shareholder Dermot Desmond, but now the former Queen’s Park money man has gone public with left-field bid to change the status quo in Glasgow’s east end.

And he’s revealed a club legend is being eyed as the frontman to get punters onside and the shares will belong to fans, not him.

Speaking on Go Radio, he said: “Over the last few months I’ve been looking at what’s been going on and if you’ve not got harmony in a business then you’ve got no chance.

“And I think some of the stuff has been a distraction over the past few months. And I’m not saying I don’t agree with a lot of the things that the fans are angry about.

“But I think that after last week and the fantastic atmosphere at the stadium and all that, it’ll be killed in two minutes.

“I just think that at the moment we need to come up with a better solution for how the fans can get a voice.

“I’m going to look at setting something up. I want to set up, I believe that the 54,000 season ticket holders are the core, they’re the heartbeat of Celtic. And I’m going to set up a thing called the Season Ticket Alliance.

“And I want 54,000 people, whether you’re in corporate or whether you’re in a director’s box or wherever you are, you’re in the seats or in the standing section, that I’m going to set up an office, a small secretariat. I will pay for it.

“I’m not looking for money off of anybody. And what I want to do is I want the 54,000 individuals. All we need is, there’ll be more details in the next few weeks, but all we need is either your email address or your mobile phone number.

“And then you’ll get a number, you’ll be part of that Season Ticket Alliance.

(Image: SNS Group)

“And what we’d like to do then is if thousands and thousands of people join us, then obviously these thousands and thousands of people between them get some shares. Look at what sort of shares.

“I’m trying to get a system where the people can get a voice, but where we can talk to the club sensibly, try and get things done. And what I’m offering is that this will be completely separate.

“I will have nothing to do with it, but for every 10,000 fans that join us, I will put £2 million in for them to buy shares for this trust.

“So if we take all the shares of the people who would join through the trust, and then we add that to it, if everyone joins, that’s £10million, and they will be gifted to the trust, they’ll not be owned by me.

“It’s going to be separate for the trust, but I think that we have to get something that all the fans can get behind.”

Haughey aired his upset over the ongoing absence of the Green Brigade and wants them back into the stadium as their ongoing ban shows no signs of ending.

He added: “Let’s get harmony, let’s get the Green Brigade back in the stadium, let’s get everybody singing for the same hymn sheet, and then let’s try and create a vehicle.

“And I’ve got an idea, I’m going to get a Celtic legend to front it, and I’m not going to confirm at the moment, but I’ve got that done.

“And then over the next few weeks, there’ll be more and more details about how people can become part of this.

“And what we’re hoping to do as the long-term players, is to get enough people behind us here that we can go to the club and say, listen, this should be the vehicle for how the fans can get their viewpoint over to the club, maybe we may end up getting enough shares where we can get, we’ve got a voice, and maybe even potentially in years to come, get someone from the fan base onto the board.”