The venue uses cutting-edge simulator technologyThe Golf Rooms is opening in Cheltenham this week

The Golf Rooms is opening in Cheltenham this week(Image: Scott Margetts Photography)

A new ‘immersive golf experience’ is launching in Cheltenham this week – and you can enjoy a free round of golf on its opening day.

Opening at The Brewery Quarter, The Golf Rooms is within the former VIP area of Cineworld.

The new venue will blend cutting-edge simulator technology with a relaxed sports lounge environment, offering visitors the chance to play some of the world’s most iconic courses without leaving Cheltenham.

Aimed at all skill levels, the technology enables family fun activity right through to Tour-level training and tournaments. Visitors can compete in real-time with others across its international network.

The soft launch of The Golf Rooms will be held this tomorrow (March 6) from 10am to 10pm, and is designed to give guests a flavour of what’s to come ahead of the full opening, with a packed schedule of complimentary activities, friendly competition, and prizes throughout the day.

Visitors can book a free one-hour social golf session . With three time slots available, these hosted sessions are expected to be popular and advance booking is recommended. You can sign up for a free session here.

General manager Scott Margetts said: “Our soft launch is about opening the doors and letting people experience what we’re building here.

“Whether you’re coming to compete, practise, learn or just enjoy the space with friends, we want it to feel welcoming and accessible. Golf can sometimes feel intimidating, and this is about showing that it doesn’t have to be.”

And Helen Baker, GM of Cineworld, added: “The Golf Rooms at Cineworld marks a major first for us. This partnership introduces an entirely new entertainment concept to Cineworld, blending immersive golf technology with the big-screen experience in a way our guests have never seen before.

“It’s about creating more ways to spend your time with us – from watching the latest releases to playing a round in the same destination – it’s all part of delivering a superior entertainment experience for our customers.”

Meanwhile Nikki Kontarines, Director of Martin Commercial Properties, managing agents of The Brewery Quarter, said: “The Golf Rooms is a welcome addition to the destination. It strengthens our leisure and entertainment offer and brings something genuinely different to Cheltenham.”

The Golf Rooms soft launch takes place on Friday, March 6 from 10am to 10pm. Free sessions must be booked in advance.