Cassandra Hill has authored an article for World Trademark Review in which she discusses the recent UK Intellectual Property Enterprise Court case of Wang Zeng International Ltd v Bing Bing Foods Ltd and others.
Cassandra writes: A deceptively modest dispute over Chinese pears has produced a UK judgment that reinforces guidance on genericism and descriptiveness, illustrates the dangers of inadequate evidence, and confirms that directors can face personal liability for infringement in the wake of Lifestyle Equities.