Joybuy ? the new online shopping destination ? offers products across tech, appliances, beauty, home, grocery and everyday essentials with competitive prices on trusted brands.
Same-day delivery at no extra charge on eligible orders ? Joybuy’s Double 11 service means if you order by 11am, you’ll get it before 11pm. Delivery is free on orders over £29.
More than 17 million people ? 4,500,000 households ? including London, Birmingham, Leicester, Nottingham, Oxford and Cambridge covered by same-day delivery from launch.
Shoppers outside the Double 11 delivery zones enjoy next-day, or standard delivery nationwide. Joybuy partners with leading brands giving customers a full range of high-quality products. ‘Win at shopping’ with Joybuy’s incredible daily deals and limited-time offers on great brands.
Joybuy also launches in five other European markets: Germany, the Netherlands, France, Belgium and Luxembourg. Joybuy features dedicated brand stores including L’Oréal Paris, Braun, Emma, De’Longhi, BRITA, The Pink Stuff, DJI and Bodum. These brand stores allow customers to explore full product ranges, discover new launches and learn more about their favourite brands in one place, creating a more immersive shopping experience.
In addition, Joybuy benefits from global relationships with leading brands, partners and suppliers to bring exclusive, great value promotions and products to consumers. From consumer tech and home appliances to beauty, groceries, homeware, and baby essentials all in one place. Joybuy launches by offering a full range of high-quality branded products in the UK, including Apple, DJI, HP, Hisense, LEGO, Lenovo, LG, Nutribullet, Philips, PlayStation, Samsung, Sony, TCL, Xiaomi, and many more.
Product pages on Joybuy are designed to be interactive, with features such as 3D product views on selected products like the DJI Vlogging Camera, or haptic feedback on your phone to mimic the buzz of a Braun Electric Shaver while browsing its product page. Unlike other online retailers, Joybuy does not charge extra “speed fees” to receive orders sooner. Its unique “Double 11” delivery service means if shoppers order by 11am, orders will arrive before 11pm the same day.
Order before 11pm and it arrives the next day. Same-day delivery is now available to over 17 million people ? 4,500,000 households ?
across Greater London, Birmingham, Leicester, Nottingham, Oxford, Cambridge and will be rolled out to more towns and cities in the coming months. The Double 11 service is free on orders of £29 or more, and customers are able to check Double 11 availability by entering their postcode. For full details on delivery times and costs, shoppers can view the Joybuy Shipping Policy.
Shoppers outside the Double 11 delivery zones can still access next-day or standard delivery nationwide. Joybuy manages its Double 11 delivery service from click to doorstep. With JoyExpress, its dedicated last-mile express delivery service, it operates more than 60 warehouses and depots across Europe, supported by thousands of logistics and operations employees.
Customers can also choose to collect their parcels through the Joybuy Pick-up Service at over 11,000 pick-up points across the UK, which includes more than 400 locker locations. Joybuy also takes the hassle out of buying large appliances by offering a complete ‘one-stop’ service. Delivery, installation, disconnection and even the recycling of your old unit are handled in a single visit, so there’s no need to book multiple appointments.
In the UK, Joybuy’s logistics backbone includes major self-operated warehouses in Milton Keynes and Luton, with a combined floor area exceeding 90,000 square metres. JD.com is also making significant long-term investments in automation in its European logistics network. Joybuy features regular limited-time deals that drop daily, but don’t hang around for long.
Joybuy Lightning Offers give customers the chance to snap up great deals on top brands and everyday essentials. To mark the UK launch, Joybuy is rolling out a programme of launch offers and limited-time deals across electronics, home appliances, beauty, groceries and more, giving shoppers the chance to experience same-day delivery at great value, from day one. Joybuy is also launching JoyPlus, its membership programme.
JoyPlus offers unlimited free delivery with no minimum spend per order, plus access to exclusive offers across all Joybuy countries for a great value monthly fee. Members earn Joybuy Points with every purchase, which can be used towards future purchases from Joybuy. JoyPlus has an introductory offer for launch of £3.99 a month, or £2.99 for students.
New customers can access a 30-day free trial and a welcome offer on one item per order, the item with the highest discount will be applied. Customers can speak to a real person on the phone, live chat, and email in Europe. With 24/7 customer service, Joybuy teams are trained to support and resolve enquiries quickly without automated run-arounds.
Early customers have rated Joybuy.co.uk 4.7 out of 5 on Trustpilot (4,600+ reviews) as of March 2026. Joybuy launches in six European markets: Germany, the Netherlands, France, Belgium, Luxembourg and the UK. Customers can pay using a range of trusted UK payment methods, including debit and credit cards, Apple Pay, Google Pay and PayPal.