Sidemen, the hugely successful group of influencers which includes KSI and Vikkstar, does repost existing content on Facebook, but Schwarzenberger says “there’s no focus” on it.
And then there is the money, which he says is “definitely not enough”.
“Most creators over a million [followers] are going to be making way more money from brand deals or from maybe direct revenue on YouTube or memberships.”
Facebook will pay $3,000 a month for 15 reels uploaded, which amounts to $200 per video. “That doesn’t even cover production costs for some creators. So it makes no sense for me,” he says.
Creators will also get access to Facebook’s monetisation programme which pays based on factors such as the number of views they get or how long people view for.
However, Schwarzenberger thinks this will only attract smaller creators, which would have “no real impact and won’t really bring any audiences”.