Jeremy Vine regular guest Narinder Kaur has drawn a comparison between Ulrika Jonsson and far-right figures following the Swedish-British presenter’s criticism of Nadiya Hussain.
Ms Kaur’s remarks come soon after Ms Jonsson labelled Great British Bake Off star Ms Hussain as “entitled” following her criticism of how she was treated in the television industry.
In a video posted to X, the former Big Brother contestant questioned what separates Ms Jonsson’s views from extremist voices.
She posted a clip of herself airing her thoughts on the matter on X, alongside a caption reading: “What’s the difference between Ulrika Jonsson and the far-right?”
Ms Kaur accused Ms Jonsson of inflaming tensions in the country, stating: “So, Ulrika Jonsson has become the latest to come forward and attack Nadiya Hussain and say nothing to do with the fact that you’re Muslim, shut your cake hole and be thankful.
“Now, what’s the difference between the far right and Eureka Jonsson right now? Nothing much.
“Sorry to say, Eureka, because at a time of heightened racism and Islamophobia in this country, what did you do to help matters?
“Nothing. What you actually did was stir it up. You got that petrol, chucked it on the fire and stirred that pot because what you could have said was, ‘OK, I hear you, but it’s a hard industry.’
Ulrika Jonsson hit out at Nadiya Hussain
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“Me, myself, I’m an ex-reality TV contestant. Perhaps you have got a point, because look, I do look and think actually, I was very lucky.
“Most reality TV contestants get nothing; you’re back to your day job. I know that from experience, but I wouldn’t speak and dismiss a brown woman’s concerns in the TV industry.
“I’d listen, accept and give us some sympathy, but you didn’t do that Ulrika, you just went in for the kill and it was unsisterly and pretty low.
“I’d love to say it was disappointing but, coming from you, probably a bit expected.”
Nadiya Hussain has been a familiar face on cookery TV since winning Bake Off in 2015 | PA
Ulrika Jonsson labelled Nadiya Hussain ‘entitled’
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Ms Jonsson also referenced unverified claims about Hussain being challenging to collaborate with and producing uninspiring recipes, whilst acknowledging she could not confirm their accuracy.
She cautioned that fame is fleeting and nobody should expect permanent celebrity status.
Ms Hussain announced earlier this month that the BBC had opted against commissioning any further cookery programmes with her, marking the end of a decade-long partnership.
The 41-year-old chef addressed the decision on social media, stating: “It’s really difficult as a Muslim woman. I work in an industry that doesn’t always support people like me or recognise my talent or my full potential.”
Nadiya Hussain worked with the BBC for the best part of a decade | BBC
In a subsequent Instagram video, Ms Hussain pushed back against those telling her to be grateful for her opportunities.
“I’m allowed to feel angry when I’m treated unfairly, I’m allowed to want better for myself and for my family,” she said.
The baker rejected the notion that gratitude should silence legitimate concerns, adding: “Gratitude has its place, but it shouldn’t be a muzzle.”
A BBC spokesperson previously stated: “After several wonderful series we have made the difficult decision not to commission another cookery show with Nadiya Hussain at the moment.”