Olympic legend Sir Chris Hoy has become a multi-millionaire with a net worth that dwarfs his comparatively tiny salary at the start of his cycling career
Sir Chris Hoy has brought in money from other ventures since retiring from cycling(Image: Max Mumby/Indigo, Getty Images)
Legendary cyclist Sir Chris Hoy has seen the value of his personal company rocket to over £2.2million. Hoy, 49, established Trackstars Limited more than two decades ago.
Companies House records show it was incorporated in June 2004 – the same year the Scot competed in his second Olympic Games. Team GB hero Hoy, one of the most decorated Olympians in any discipline, is registered as a director of the company.
His wife Sarra also holds a director position, whilst his father David is listed as secretary. According to The Times, Trackstars is responsible for channelling income from Hoy’s commercial ventures.
Since calling time on his cycling career in 2013, he has undertaken TV punditry work and penned several children’s books as well as a memoir, while he has remained in the public eye despite a terminal cancer diagnosis.
Trackstars’ most recent accounts indicate shareholder funds just above £2.2m. This represents an increase of over £200,000 year-on-year and more than double its figure from 2020.
JOIN US ON FACEBOOK! All the best sports news and much more on our dedicated Facebook page
READ MORE: Sir Chris Hoy issues cycling update after ‘very isolating’ terminal cancer diagnosisREAD MORE: Sir Chris Hoy shows true colours with comments about cancer diagnosis as he gets new job
Hoy has come a long way from the modest salary he brought in when getting up and running with his professional cycling career. The Times suggests that his lottery grants and minor endorsement deals meant he was earning around £24,000 per annum before clinching his six Olympic medals.
He was recently announced as a speaker at The Calling, a leadership event set to take place in Glasgow in October. Following the announcement, he shared his thoughts after a tough couple of years.
Hoy made a public appearance at the World Darts Championship final in January(Image: Warren Little, Getty Images)
“Leadership is about how you respond when things don’t go to plan,” he said. “Over the past two years I’ve had to reflect on what really matters and how you show up for the people around you.
“I’ve learned that resilience isn’t pretending everything is fine. It’s about facing reality and choosing your response. If sharing my experience helps someone else find strength or perspective in their own challenges, then that’s something positive.”
Hoy was diagnosed with stage four prostate cancer in late 2023, going public with the diagnosis a few months later. In the autumn of 2024 he revealed he had been given a terminal diagnosis, with doctors giving him between two and four years to live.
The former cyclist has since raised millions for charity and still retains hope of beating doctors’ prognoses. “There’s people out there that are still around who’ve been in the similar situation for 20 years. So you know, there’s hope,” he told The Chris Evans Breakfast Show on Virgin Radio.
“There is hope and I’m very lucky that there is treatment for me. But also you don’t know, it could be less than that. So that is the target – crack on for many years, ideally.”
Since then, he has continued to make public appearances, with even a mountain bike accident not putting him off. He was forced to use crutches after his “worst crash ever” but still made it along to present the Sid Waddell trophy to Luke Littler at the World Darts Championship around the turn of the year.