Chris Froome celebrated his 40th birthday last year, but was the 2025 season also the final chapter of his career as an active cyclist? Froome’s contract at Israel – Premier Tech run out at the end of December, and the re-branded NSN Cycling Team showed no interest in keeping the four-time Tour de France champion on-board for another spell.

However the events of last autumn when Froome crashed hard in training, causing several fractures combined with a discovery of a need for heart surgery, suggest that the return is not very likely.

“I’ve got some plans in the pipeline, and I’ll share that with everyone in the coming months,” Froome told TNT Sports last December, following his surgery.

Now, three months down the line, we still know little about whether Froome will ever return to road racing. But we also learn that the 40-year-old Brit joined Vekta as chief innovation officer. Vekta is an AI platform that analyses training data and provides insights such as power zone calculation and stress monitoring. The company already has partnerships with several top WorldTour teams.

Press statements”I’ve spent my career inside some of the most advanced performance environments in sport, and I’ve seen both the strengths and limitations of existing tools,” Froome said in a press release which Cycling Weekly was granted exclusive access to.

“What drew me to Vekta is the team’s ambition to build something that genuinely reflects how athletes train, race and adapt over time. For me, this is about rolling up my sleeves and helping build what comes next in performance, and I’m very excited to get stuck in.”

Vekta CEO Paul-Antoine Girard described Froome’s appointment as a “defining moment” for the company, which launched last spring: “Chris has spent his entire career at the very sharp end of elite performance,” Girard said. “His leadership will help shape the next generation of performance tools across endurance sport.”