Shropshire’s tourism sector has passed the £1bn milestone for the first time, according to new figures.
The latest Scarborough Tourism Economic Activity Monitor report estimates the county’s visitor economy generated £1.002bn in 2025, a 10.1% rise on 2024.
Visitor numbers also grew to 10.66 million, with the sector supporting 9,454 jobs across the Shropshire Council area.
Mark Hooper, project lead for Visit Shropshire, said the milestone was “a hugely positive moment”.