Jack Kay, who hails from Newcastle, has been the talk of the internet since footage of him dancing in Ibiza went viral
08:18, 07 Aug 2025Updated 08:32, 07 Aug 2025
Jack Kay has gone viral since footage emerged of him dancing in Ibiza(Image: Instagram/@zerosixwest)
A man claiming to be the viral sensation known as the Ibiza Final Boss has teased big news is on the way. Jack Kay, who hails from Newcastle, has dominated Instagram and TikTok feeds since footage of him dancing on the Spanish paradise island was uploaded onto social media.
In the clip, he can be seen wearing a black vest, gold chain and sunglasses as he moves along to the beat of the music. The clip was posted by Zero Six West Ibiza as the shop’s page asked: “Does anyone know this absolute legend coz weve got 2 free guestlists with his name on it!”
The clip has since racked up 18.3m views on Instagram and over 200,000 likes as the partygoer has been branded the “Ibiza Final Boss”. The man claiming to be the viral sensation has set up TikTok and Instagram posts in the aftermath of the viral fame.
On TikTok, the account @jackkayyy`said: “Get to the insta big news coming.” [sic] Jack has shared two images on his Instagram page as he enjoys the Ibiza sun.
In his Instagram bio, it contains the handle to Neon Management, a PR company that represents a number of reality TV stars. Notable TV personalities who feature on the company’s social media page include Joey Essex, former Gogglebox star Stephen Webb, and Love Island’s Ronnie.
An Instagram Story teased some big news for the Ibiza Final Boss as it said: “Ibiza Final Boss is going on tour.”
Neon Management teased big news is on the horizon for the Ibiza Final Boss
Since the footage has emerged, the Ibiza Final Boss has been the talk of social media. According to our sister site, Mirror Online, a person claiming to be his girlfriend has addressed the footage.
Alisha Cook, 23, posted in a series of TikTok posts, that has now been made private: “POV: ya boyfriend’s now known as Ibiza Final Boss. The Mirror reports the images showed the couple cosying up to one another and partying together.
The Ibiza FInal Boss’ lastest Instagram posts has captured the attention of owner of O Beach Ibiza, Wayne Lineker. The brother of former Everton FC striker, Gary Lineker, said: “What’s app me icon check dm.”
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Wayne spoke to the ECHO earlier this year when he arrived in the city for the National Influencer Awards. The 63-year-old walked away as the winner of the Entrepreneur influencer of the year award from the city’s first National Influencer Awards at the Crowne Plaza.
The nightclub tycoon went viral earlier this year when he shared snaps partying with Liverpool FC manager, Arne Slot, after the Reds clinched their 20th league title.
n various social media posts, the Dutchman can be seen being welcomed onto the O Beach stage with Queen’s ‘We Are the Champions’ playing, while a group of women held up cards that read ‘Champions.’
Reflecting on the moment, Wayne told the ECHO: “It was pure gold, amazing. He is a very, very nice man.
“He was very embarrassed about it all, but I had planned for him. He had zero chance of out-drinking me, though. He may be champion of the league, but I am the champion of Ibiza.”