Since retiring from tennis at the end of the 2024 Olympic Games, Murray has invested much of his time in trying to bring his golf handicap down – it is currently 0.7 – saying that he hopes to play in one of the regional qualifying events for the Open Championship.
But he is also involved in a number of business ventures. His investment in Game4Padel, which has become the leading developer of new padel sites in the UK, has proved particularly successful, while he was also one of the early backers of kit manufacturers Castore.
In the case of hylo, the new shoes are being advertised as the cleanest – in environmental terms – on the market. The manufacturers say that they are created with largely natural materials, including the rubber on the sole, and thus have a carbon footprint of around nine kilograms per pair, where a more typical running shoe would be closer to 14kg.
But if hylo are going to compete with On – a company which is valued third in the footwear market behind Nike and Adidas – they will have achieved a miracle to match anything Murray did with a tennis racket.