Rumours have emerged linking Finn Russell with a shock move into the world of sports promotion — but Eddie Hearnhas poured cold water on suggestions that any deal is close.
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The Scotland national rugby union team and Bath Rugby fly-half has been loosely tied to Hearn’s growing presence in rugby after the Matchroom boss struck a commercial agreement with rising England star Henry Pollock.
That move has sparked widespread speculation that other high-profile names — including Russell — could follow, particularly given their shared links through Stellar Rugby.
But speaking to The i Paper, Hearn was quick to dismiss the idea that anything is currently in place with the Lions playmaker.
“There’s nothing signed or agreed with Finn Russell, but I’m also aware he’s one of the greatest players in the world, and he’s a fantastic ambassador and a great personality.”
While the rumours may be premature, they underline the growing intrigue around Hearn’s entry into rugby union — and the potential for a shake-up in how the sport markets its biggest stars.
Hearn revealed that since agreeing terms with Pollock, interest has surged dramatically.
“We’ve probably had 30 or 40 players reach out,” he said, highlighting the appetite among players to explore new commercial opportunities.
For now, however, Hearn insists his focus remains firmly on Pollock, whom he believes could become one of rugby’s biggest global names.
“He’s the focus of our attention.”
As for Russell, the 32-year-old remains one of the game’s most influential and watchable figures.
A central figure for Scotland and a key man for the British & Irish Lions, he has built a career defined by creativity, flair and an ability to unlock defences in ways few others can.
With a club journey that has taken him from Glasgow to Racing 92 and now Bath, Russell has consistently operated at the highest level — and remains one of the sport’s most marketable personalities.
For now, the links to Hearn appear to be just that — rumours.
But in a rapidly evolving commercial landscape, it’s a story that may not disappear anytime soon.
Rugby’s Most Overrated Stars — Ranked From 10 to 1
From global superstars to rising talents, these are names who divide opinion, where expectation, perception, and reality do not always align as neatly as many might think.
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10 James Lowe
Lowe’s explosive attacking qualities are undeniable. His powerful carrying, prolific try-scoring record, and exceptional left-foot kicking make him a constant threat. However, critics argue that his reputation can sometimes outpace his all-round contribution.
Defensive lapses and performances that dip outside of Ireland’s structured system are often highlighted, while his on-field persona can make him an easy target for opposition fans. For some, Lowe is a player whose hype occasionally exceeds his consistency.
9 Beauden Barrett
There is no questioning Barrett’s pedigree. He remains one of the most gifted players of his generation. Yet, in recent years, scrutiny has grown around his Test performances.
While he continues to shine in Super Rugby, some critics feel his influence at international level has fluctuated, leading to claims that his reputation is built as much on past brilliance as current form.
8 Duhan van der Merwe
Van der Merwe is a highlight reel machine, known for his physical dominance and eye-catching tries. But beyond those moments, questions remain.
Critics point to defensive inconsistencies, limited impact in tighter contests, and periods of anonymity during matches. As a result, some argue his standing in the game is driven more by standout moments than sustained excellence.
7 Siya Kolisi
Including Kolisi on this list is inevitably controversial. A World Cup winning captain and inspirational leader, his legacy off the field is immense.
However, some detractors argue that his symbolic importance and leadership credentials have, at times, overshadowed his individual performances. Compared to other elite flankers, critics suggest his on-field impact is not always as dominant as his reputation implies.
6 Maro Itoje
Itoje is widely regarded as a world class lock and a cornerstone of England’s pack. Yet, even he is not immune to criticism.
When England struggle collectively, questions are often raised about whether Itoje’s influence is as significant as advertised. Recent Six Nations campaigns, in particular, have led some to reassess just how impactful he truly is.
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