The mum said she was “proud” of the move
Rihanna gave a message to the UK(Image: Aeon/GC Images)
Rihanna has had her say on John Lewis’ multi-million pound refurbishment. The city’s Liverpool ONE store has undergone a makeover overnight, with over 100 brands now being found on the second floor, which customers can enjoy from today, Friday, August 8.
The refurbishment marks the commencement of the brand’s national rollout of its immersive, multi-sensory beauty halls, backed by a multi-million-pound investment designed to transform its stores into beauty discovery destinations.
This initiative begins with the reopening of the John Lewis Liverpool Beauty Hall. The Liverpool store is the first of six beauty halls scheduled for transformation this year and will serve as “the blueprint” for the national expansion, which includes a new partnership with Rihanna’s Fenty Beauty.
The reimagined Liverpool beauty hall has been expanded by almost 40% to 16,000 sqft. It now houses 132 premium brands, features 23 new or expanded counters, and introduces exclusive brands to the city for the first time, including Trinny London, Byredo, and Maison Francis Kurkdjian.
Fenty Beauty at John Lewis(Image: Andrew Teebay)
Also included in that number are Jo Malone London, Chantecaille, LOEWE, Byredo, and Sculpted By Aimee. Part of the revamp has been exclusive to Liverpool, with Trinny London, Maison Francis Kurkdjian, and Guerlain only being found in the city store.
In-store customers will now find Fenty Beauty’s renowned lip glosses, the expansive foundation shades, alongside the brand’s popular hair and skincare products.
Speaking about launching in Liverpool, the Shut Up and Drive singer said: “I am proud to expand our Fenty Beauty brand even further by finally launching at John Lewis in the UK. I look forward to connecting with their amazing beauty community.”
Fenty Beauty at John Lewis(Image: Andrew Teebay)
To celebrate the new-look store and Fenty Beauty, John Lewis is hosting a weekend filled with events and exclusive brand experiences. From Friday to Sunday August 10, Paradise Place has been transformed into a “beauty wonderland”, completed with a stage and a busy schedule of makeup masterclasses, and giveaways.
Customers visiting the store this weekend should look out for:
Elemis Airstream Pop-Up SpaLaneige Claw MachineBeauty Masterclasses:Live DJs
Liverpool branch manager Rebecca Johnson said: “We can’t wait to welcome our customers to see our all-new Beauty Hall and other amazing upgrades this weekend. This will be the destination in Liverpool for the best in premium beauty.”
Fenty Beauty at John Lewis
The national expansion will bring similar transformations to the Bluewater, Solihull, and Cambridge stores before the end of 2025. Upon completion, John Lewis will offer over 540 beauty counters, almost 70 dedicated treatment rooms, and more than 400 distinct beauty services nationwide.
Chief Commercial Officer John Lewis said: “John Lewis is making this commitment because its stores are the physical heartbeat of the brand.
“While our digital store offers convenience, our physical stores are designed for connection and discovery, ensuring customers receive the full John Lewis experience, however they choose to shop.
“The vision is for the stores to be destinations where people can discover and shop curated collections, learn from an expert, try a new beauty treatment, or meet a friend for lunch. Ultimately, John Lewis aims for everyone who walks through its doors to leave feeling genuinely inspired.”
See the Liverpool store’s new look in full here.