The social media influencer told how she built up a massive following – with 500,000 followers on TikTok – and then worked to turn it into a customer base.
On TikTok and Instagram, she shared everything from makeup to dating and the ups and downs of life, and has said that is why people believe in her brand.
“I’ve always kept it real, always kept it honest with my followers,” she said.
“They know that, they’ve been through the ups and downs of life with me, so they see right through the crazy stuff.
“When I announced I was on The Apprentice, they went crazy. The public support and love has been out of this world.”
Lord Sugar had recognised the value of her social media presence, she added.
“Not a lot of people respect the trade I’m in,” she said, “but also the trade I’m in sells millions of bottles of oil, so therefore it’s a good trade.”
She said her followers were “not just followers, they are potential customers”, and that made social media “so important in business”.