Romance scams saw people in the US lose more than $1bn last year, according to the Federal Trade Commission.
Late last year, Tinder began requiring all users to submit a video selfie in order to confirm they were real people. The integration with World ID will be an additional way people can be verified on the app if they choose to do so.
Yoel Roth, who leads trust and safety at Match Group, the owner of Tinder, said “Partnering with World ID is a natural next step” for the platform to help users “know the person on the other end is real.”
Zoom, which is widely used for video conferences in work settings, is more concerned with increasingly sophisticated deepfakes of people who may be known to a user.
In 2024, a worker in Hong Kong was convinced by video deepfakes of his company’s chief financial officer and several other co-workers to hand over $25m.
Research from Deloitte said financial fraud conducted through such deepfake scams could reach $40bn by 2027 in the US alone.
Someone with a World ID can now has the option to use it on Zoom in order to show they are who they appear to be.