“My response was, if I don’t hear anything, I’m just informing you now publicly that I will take this to the ASA (Advertising Standards Authority) because you’ve run a competition that falls under their rules,” he explained.
On the 59th day when it became clear no coffee machine would be arriving, Jordan made an official complaint to the ASA and posted on X.
His post racked up 48,000 likes and was seen more than five million times by social media users.
“I didn’t expect it to blow up the way that it did if I’m being honest,” Jordan admitted.
“I thought it might get some eyeballs and maybe make them communicate with me a bit better.
“I got a response after it had started to snowball.”
In a public X post, Currys said: “We’re very sorry this has happened and for the inconvenience caused. This isn’t the experience we want anyone to have when taking part in our giveaways.
“We’re looking into what went wrong with the fulfilment of the prize so we can make sure it doesn’t happen again.”
The company also confirmed the coffee machine would be sent and delivered the next day, 61 days after the win announcement, along with a goodwill gesture of a voucher and coffee beans.