With I’m A Celebrity: South Africa viewers still reeling over Jimmy Bullard’s clash with Adam Thomas on the show this week, the man himself has taken to Instagram to hint that he’ll be telling his story very soon. The current All-Stars run of the ITV hit concludes on Friday.
Although the series was shot back in 2025, the finale will be aired live – and there had been unconfirmed press speculation that Bullard won’t be attending.
But in a caption on an Instagram post today (22 April), he indicated that he plans to tell his side of the story.
ITV/Shutterstock
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He shared a video clip of campmate Sinitta talking about the clash with Thomas, in which she said Jimmy “told [her] that his father was really ill and he was feeling guilty that he wasn’t home with his dad. So his head was gone.”
Captioning the clip, Bullard wrote: “Wow thanks @thesinittaofficial shame that wasn’t shown! My version will be told Friday! Can’t wait to see you all….well some of yous!!” He added a laughing emoji to the end of the post.
Digital Spy has reached out to ITV for comment on Bullard’s attendance.
Last night, Thomas and Bullard were paired together for a challenge in which the losing team would be eliminated. When the latter said the immortal words, “I’m a Celebrity, Get Me out of Here,” fireworks soon exploded.
ITV
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He later said: “Letting Adam down is a killer, he’s my boy. He’s just on a different journey than me… I’ve got my mum and dad at home, the old man ain’t too well. I struggled so much, it’s gotten harder and harder… Unfortunately, my time is up in the game.”
Meanwhile, Thomas – who also struggled with the divisive David Haye – has taken to Instagram to pay tribute to his female campmates: Gemma Collins, Ashley Roberts, Scarlett Moffatt, Beverley Callard and Sinitta.
“I just want to say thank you to all these incredible women,” he said. “You’ve supported me in ways I don’t even think you fully understand, through the doubt, the unknown, and all the moments in between. I’ve always had a soft heart but a strong soul, and this whole experience really tested that.
“For months, I didn’t know how any of this would be perceived. Even though I stood by every decision I made, there was always that little voice wondering how it would be shown, how it would be edited, how people would see me. And that uncertainty wasn’t easy to carry.
“But now, reading your messages, seeing your comments, feeling your support, it’s given me something I can’t even put into words. It’s brought me peace. It’s reminded me that staying true to myself was always enough.”
He added: “I was never in it to win. I just refused to let them win by breaking me…”
I’m a Celebrity… South Africa airs on ITV1 and ITVX.
Read more I’m a Celebrity news on our dedicated homepage
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Shaun is an Evening News Editor at Digital Spy, with over a decade of experience reporting on all things pop culture. He has written for outlets including Metro, Attitude, Huffington Post, The Mirror, Yahoo!, Pink News and Express Online; specialising in TV, movies, soaps, music and LGBTQ+ issues. He is also a BAFTA Rocliffe-winning scriptwriter, having written episodes of the soap Hollyoaks, the official Steps musical Here & Now and multiple Offie Award-nominated plays. He studied English Literature and Drama at the University of East Anglia, and will happily talk at length about Desperate Housewives to anyone who’ll listen.