To hype up the release of his upcoming album Iceman, Drake decided to unveil its release date with a massive ice sculpture in Toronto, where people could find when the album came out inside of it.
(Image: Newsquest)
And now, a similar sculpture has appeared right by Bournemouth Pier.
Commenting on our live blog, Richy Freeway said “Something to do with Drakes new album? Pulled a similar stunt last week in Toronto.”
Canadian rapper Drake attends the game between the Miami Heat and the Atlanta Hawks at FTX Arena. (Image: Sam Navarro, USA TODAY Sports)
Ruth made a similar suggestion on X:
Drake did something like this before when announcing a new album or tour?
— Roo (Ruth) (@pinkyroo1) May 1, 2026
People gather around blocks of ice, installed in a Toronto parking lot as part of promotion for rapper Drake’s upcoming album ‘ICEMAN’ on Monday, April 20, 2026. (Cole Burston/The Canadian Press via AP) (Image: Cole Burston)