The NCA’s series of public appeals for information on fugitives in Spain, named Operation Captura, has been running for 20 years.
In that time there have been 11 public appeals naming the most-wanted criminals thought to be in Spain and 98 of 111 offenders and suspects have been caught, the agency said.
Fugitives often use fake passports in different names, and in extreme cases have surgery to alter their appearance to try to avoid detection during their new life.
The NCA said during the previous Operation Captura appeal, members of the public came forward with information within days.
Jones said: “(Suspects) shouldn’t feel that they are safe there.
“But the reason some of them choose Spain is that there are these large communities there, English-speaking, and they feel that they can hide better amongst that fraternity.
“They need to be outside the UK to avoid our attention and they will look for places where they can integrate themselves, and a British expatriate community is ideal for that for them.”
In the past year, 56 criminals have been extradited back to the UK from Spain.
Additional reporting by the Press Association.