India's creator economy: Hope, hype and hard truths - Deccan Herald

India's creator economy: Hope, hype and hard truths – Deccan Herald

May 31, 2026

India’s creator economy: Hope, hype and hard truths Deccan HeraldMeet The New Creator Media Moguls. They Own Everything. ForbesCompanies lap up creators as they trade side hustles for pay slips MintWhy Influencer Marketing Is Hitting a Performance Ceiling ET BrandEquityCreator jobs surge 919% in India’s marketing workforce HR Katha