Delevingne said she has used humour and being self-deprecating in the past but had to learn to take herself more seriously when it came to music, knowing that people will have preconceived ideas about her.
“I wanted it to feel like me as a person was breaking through that, and try my best to be like: ‘I am a person, I’m flawed and I’m a human and we all have pain and suffering, but music can be the one connector of that’,” she said.
The cinematic, seven-minute music video for both tracks is directed by Jessica Lee Gagné, who was a lead cinematographer on the psychological thriller series Severance.
As it opens with I Forgot, Delevingne can be seen falling through the sky, before the setting is revealed to be a film set with crew and dancers.
The second half sees her walking through a forest before the staging shifts to an office.
Delevingne said Gagné had originally declined the job due to being too busy, but agreed after listening to the music as she “resonated with it”.
“She is undeniably a visionary in so many different ways,” Delevingne said.
“A lot of the music I wanted to make, coming from doing movies, felt to me like it was very cinematic.
“So to be able to pair it with something like this has been a dream come true.”