The 35-year-old former world heavyweight champion grew up on the Meriden Estate and was back across town to shoot the new promotions for the energy drink brand he has been the face of for several years.
The Morrisons store in Ascot Road was chosen as the location, with Joshua walking around the store with a megaphone to hype up shoppers and promote Lucozade’s new range of drinks.
Affectionately known by fans as ‘AJ’, the star greets shoppers at the storefront, dressed as a security officer, encouraging shoppers to try Lucozade Mango Peachade.
He also greets and takes pictures with surprised fans.
Anthony Joshua grew up in Watford. (Image: PA) With the series designed primarily for social media, the first was shared over the weekend, with more set to be shared on Lucozade’s Instagram page throughout August and September.
Joshua has not fought since losing his IBF Heavyweight title to Daniel Dubois at Wembley last autumn, although rumours persist he is eyeing a long-awaited clash with fellow Brit Tyson Fury or a controversial “super fight” against social media provocateur turned boxer Jake Paul.