The Malverns Classic will take place at Eastnor Deer Park from August 20 to 23, bringing together cyclists, families, and outdoor enthusiasts for a packed weekend of racing, entertainment, and adventure.
Organisers are expecting more than 20,000 visitors from across the UK.
Si Paton, festival director, said: “The Malverns Classic is about bringing people together through a shared passion for cycling and the outdoors.
“Whether you’re an experienced racer, a recreational rider, or simply looking for a fantastic family day out, there’s something for everyone.”
The festival will feature competitive and recreational cycling, skills coaching, live entertainment, family activities, trade stands, and camping.
Highlights include the Balance Bike World Championships, British Cycling 4x and Dual Slalom National Championships, the famous Lake Ride, and Dirt Wars – the National Dirt Jump Series.
BMX spine ramp displays, 130 trade stands, food and drink vendors, camping facilities, and live performances from leading bands and DJs will also be on offer.