“Announcing our Tour de France selection is always a special moment, not only for the team but also for our fans around the world,” says Jasper Saeijs, Chief Business Officer. “With this YouTube live preview show, we want to bring our fans closer to the team and give them a unique look behind the scenes as we prepare for the biggest race on the calendar. Together with Lease a Bike, we have created a format that goes beyond a traditional line-up announcement. It allows us to tell the stories behind our riders and preparation.”
