The council is one of 50 authorities nationally that successfully applied to the task force, a national scheme established by the Department for Environment, Food and Rural Affairs (Defra), and administered by Keep Britain Tidy.

According to the city council, previous rounds of the programme found gum littering dropped by 86% in the first two months after cleaning and public awareness campaigns were introduced.

It said reductions were still being seen six months later.

Newark and Sherwood District Council has also been awarded funding as part of the campaign.

The authority announced it would be receiving £27,366 from the task force.

Paul Taylor, the council’s portfolio holder for public protection and community relations, said: “Alongside targeted cleaning, this initiative is also about encouraging long-term behaviour change.

“By raising awareness and promoting responsible disposal, we can all play a part in protecting our local environment.”

Allison Ogden-Newton, Keep Britain Tidy chief executive, said: “While chewing gum litter remains a stubborn eyesore in our public spaces, the good news is that this scheme is already driving major improvements.”