Anglian Water supplies drinking water and wastewater services to parts of Bedfordshire, Buckinghamshire, Cambridgeshire, Essex, Lincolnshire, Norfolk, Northamptonshire and Suffolk.
The company suggests that, with the prospect of heatwaves becoming more common, consumers will need to adopt a change in behaviour.
“Right now, we’re facing another hot spell, and we know we’re likely to see more of this weather this summer – not to mention the years to come,” Rule said.
“Climate change and population growth are increasing pressure on our water resources.
“By using a little less water where you can, you can help ensure there’s enough for everyone, now and for generations to come.”
He added that Anglian Water was investing in “major infrastructure”, including two new reservoirs, a pipeline and desalination to ensure reliable water supplies for the future.