For what it’s worth, Xbox CEO Asha Sharma confirmed in June that Xbox Game Pass has “started to grow again” in recent weeks following over eight months of decline. She mentioned this in an Xbox Wire post:
“Our Game Pass team set to work fixing our offering and after 8+ months of decline, our service has started to grow again.”
This is obviously the result of decreasing the price of Game Pass Ultimate and PC Game Pass back in April, which still stands as one of the most popular decisions that Sharma has made since taking up the role of Xbox boss.
As for the future though? Who knows what it holds. Xbox Game Pass has been central to pretty much everything Phil Spencer and his team have done over the past decade, but Asha Sharma might have her own ideas on whether the service should remain as essential to their plans going forward. She’s already taken new Call of Duty releases out of the package, and some are concerned that other first-party titles could follow suit eventually.
We’re massive fans of Xbox Game Pass here at Pure Xbox, and 30 million subscribers isn’t a small number by any means – it’s surely a figure the new Xbox CEO takes seriously. The question probably isn’t whether Game Pass will ever go away, but what it might look like in a few years’ time compared to here in 2026. We’ll see!
What are your thoughts on this? Let us know down in the comments section below.
Fraser is the News Editor at Pure Xbox, where he spends his time reporting on the biggest stories in the world of Xbox and beyond.