Last Friday, July 10, Spain defeated Belgium to advance to the semifinals of the 2026 World Cup, cheered on by the impassioned fans in the stands at the Los Angeles stadium. Among them were couples Penélope Cruz and Javier Bardem, as well as Ines de Ramon and Brad Pitt, who took their seats in the stands to support La Roja.

Related: Celebrities stole the spotlight at the start of the 2026 FIFA World Cup

Brad Pitt and Ines de Ramon join Penélope Cruz and Javier Bardem in the stands at the 2026 World Cup

As devoted fans, Penélope Cruz and Javier Bardem, along with Ines de Ramon, arrived dressed in Spain’s colors ahead of the team’s match against France on July 14. Last Thursday, July 8, the French national team defeated Morocco 2–0 thanks to brilliant performances from Kylian Mbappé and Ousmane Dembélé. The highly anticipated match will take place on July 14.

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Football is no longer an exclusively male domain. A new generation of female fans is claiming its place in the stadiums, including Ines de Ramon, Penélope Cruz, who watched the previous match with Rosalía, and Olivia Rodrigo, to name just a few.

Related: 9 WAGs to watch at the 2026 World Cup

With women becoming increasingly involved, the sport, driven by this very enthusiasm among female fans, is emerging as a true fashion and social phenomenon. Fashion houses have joined the competition too: Jacquemus designed the French national team’s outfits, while KidSuper made football the central theme of its spring/summer 2027 collection, presented in Miami on Thursday, June 25, as a fitting echo of the World Cup.

Related: Riding the football wave: how street style is making jerseys fashionable again

Vintage jerseys are becoming increasingly easy to find in the capital, further confirming the trend. Decked out in their favorite jerseys, cool girls are proudly showing their passion for football.

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