For the first time in years, Apple’s next iPhone release, the iPhone 17 series, could mark a notable shift as consumers might see a higher price at the launch. It’s been almost a year since Apple’s flagship iPhone 16 lineup debuted- which means the iPhone 17 release date is round the corner. Based on previous releases, the new iPhone will be announced in September, but the exact dates for the announcement, preorder and release are still the subject of speculation.
iPhone 17 pro release date and priceApple is reportedly gearing up to unveil its iPhone 17 lineup—featuring the standard, Pro, Pro Max, and possibly a new “Air” or “Slim” variant—on September 9, 2025.
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According to leaks, pre-orders could kick off on September 12, with deliveries and in-store sales beginning September 19. Expected starting prices are: iPhone 17 at around $850, iPhone 17 Pro at roughly $1,050, and iPhone 17 Pro Max near $1,250.
For almost ten years, Apple has announced its new iPhone lineup in early September. The only exception was in 2020 during the COVID-19 pandemic when the release was pushed back to Oct. 23 for the iPhone 12 and 12 Pro, and Nov. 13 for the iPhone 12 Mini and 12 Pro Max.
Will all of Apple’s new iPhones arrive this fall?If Apple follows last year’s playbook, most of its new lineup will debut in the fall — with one exception. In 2024, the company saved its most affordable model, the iPhone 16E, for a February launch. Industry watchers expect the same approach for the rumored iPhone 17 series.
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That means the iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, and the standard iPhone 17 — assuming that’s the final lineup — would likely hit shelves in September, while the budget-friendly iPhone 17E, if it makes the cut, would arrive in February.In his Power On newsletter on July 13, Bloomberg’s Mark Gurman said that the announcement should come on Sept. 9 or 10. The supposed leak reported on by iPhone-Ticker lines up with expert opinion, so you might want to mark your calendar for Sept. 9 if you want to catch the new iPhone event.
Customers to pay higher prices for iPhone 17?Analyst Jeff Pu from GF Securities reported that US tariffs on devices from China and India could push prices up by $50 to $100 compared to the iPhone 16 models, according to TOI. As September nears, buyers and analysts are watching closely.
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Apple is reportedly considering boosting the base storage on the iPhone 17 Pro to 256GB, giving buyers more for their money despite a potential price hike. According to MacRumors, market forecasts indicate that some iPhone 17 models could be priced $50 to $100 higher than their predecessors—marking the first Pro model price increase since the iPhone X debuted in 2017.
By doubling the minimum storage from 128GB to 256GB, Apple would follow an established strategy that offers a clear, tangible upgrade to help offset the higher cost.