As revealed in Yves Guillemot’s internal memo to staff, obtained by Insider Gaming, the new Tencent-backed company, which will essentially “own” the Assassin’s Creed, Far Cry, and Rainbow Six franchises, is the first “house” in Ubisoft’s “new organizational ecosystem” called Creative Houses.
Leading the subsidiary is a duo of Co-CEOs, and while one of them, Christophe Derennes, doesn’t raise any eyebrows, having already served as General Director of Ubisoft North America and worked at the company for nearly 30 years, the other, Yves’ son Charlie Guillemot, is a far more head-scratching choice.
Interestingly, as per the memo, it’s Charlie who will be responsible for the three brands – their game content, brand direction and development, marketing, and commercial performance – and not the much more experienced Derennes, who in this context comes off more like a babysitter tasked with serving as a safety net and cleaning up Charlie’s messes.