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Wimbledon achieved record attendance and generated nearly 5 billion social media “impressions”, the All England Club announced on Wednesday, despite competition from the football World Cup.
A cumulative 550,151 fans passed through the gates during the fortnight, slightly up on the figures recorded for last year’s tournament, with many purchasing tickets on the day via Wimbledon’s famous queue.
Daily attendance records were also set on three separate days during the championships.
Organisers credited these bumper figures to the first rain-free Wimbledon since 2019 and the unexpected semi-final run of British wildcard Arthur Fery, which helped offset potential viewer losses to the World Cup.
Fery defied the odds to pick up notable wins over the likes of Grigor Dimitrov and Flavio Cobolli as he reached the last four before eventually losing to French Open champion Alexander Zverev.
The German star was subsequently beaten in four sets by Jannik Sinner in the final as the world No 1 retained his title following his 2025 triumph over Carlos Alcaraz.
Wimbledon was on at the same time as the men’s World Cup (Martin Rickett/PA) (PA Wire)
The tournament’s commercial appeal was evident in retail figures, with a record 117,995 hats sold across the fortnight. Broadcasting numbers were also high, with ESPN reporting it was the second-most-viewed Wimbledon championships of all time. The tournament’s social media following grew by 11% across all platforms.
The all-Czech women’s singles final between Linda Noskova and Karolina Muchova proved particularly popular in the Czech Republic, where Eurosport sub-licensed coverage to free-to-air broadcaster Prima. The match attracted a 38.5% audience share and peaked at 900,000 viewers.
The attendance figures are particularly impressive given England’s deep run at the World Cup, which saw Thomas Tuchel’s men reach the semi-finals.
The Three Lions topped their group before achieving knockout wins over the Democratic Republic of Congo, Mexico and Norway.
However, England ultimately failed to end 60 years of hurt as they suffered a 2-1 defeat by Argentina in the semi-finals.
England did manage to pick themselves back up to beat France 6-4 in a thrilling encounter three days later, as they secured a third-place finish, their best placing since the 1966 tournament on home soil.