The Amp, set up at The Courtyard site in a purpose-built Big Top tent, will become Herefordshire’s largest live performance space, accommodating around 1,400 people.
Throughout August, it will host 20 acts, including comedians, musicians, and TV personalities.
The season kicks off with K-Pop All Stars, known for their high-energy choreography and global chart-toppers.
Soulful singer-songwriter James Morrison will revisit the album that made him a household name, performing hits like “You Give Me Something” and “Wonderful World.”
Comedy favourite Chris Ramsey will also perform with his warm, relatable humour while legendary singer-songwriter Paul Carrack joins the line-up with a set packed full of classics from his remarkable career.
Chart-toppers Blue will embark on their 25th anniversary tour, serenading audiences that grew up with hits such as “All Rise” and “One Love.”
ABC and Kim Wilde will add a dose of 80s nostalgia with their instantly recognisable hits.
ABBA tribute phenomenon Björn Again brings infectious energy, glitter and singalong classics and Alfie Boe will showcase his powerhouse vocals and charismatic stage presence.
To close the season Jools Holland & His Rhythm and Blues Orchestra will bring their legendary energy and virtuoso musicianship to the Big Top.
Other acts will include Al Murray, Ibiza in Symphony, Harry Redknapp, The Shires, Simon Reeve, The Bootleg Beatles, Russell Howard, Elkie Brooks, Paul Carrack, Jasper Carrott, and Fisherman’s Friends.
With many acts already sold out, audiences are urged to buy their tickets to avoid disappointment.
The Courtyard said The Amp represents an expansion of the hub which has built a reputation as a leading regional arts centre.
It aims to attract new audiences, grow tourism, and enhance Herefordshire’s profile as a destination for world-class live entertainment.