This report examines the economic footprint of JLR in the United Kingdom in 2024. The analysis is conducted both at the national level, as well as on the West Midlands and North West regions, where JLR’s main facilities are located.
Since its founding in 1922 as a motorcycle sidecars company in the UK, JLR has grown to be a multinational automotive company that designs, engineers, and manufactures luxury vehicles. Today, JLR maintains a strong presence in the UK, where its facilities contribute to economic activity, the nation’s public finances, and support high-skilled jobs.
In 2024, JLR supported an estimated £17.9 billion to the UK economy and supported 199,000 jobs across the industrial spectrum. Additionally, more than half of JLR’s total contribution to UK GDP was felt in the West Midlands and the North West. We estimate JLR supported an £8.7 billion total contribution to GDP in the West Midlands — equivalent to 4.7% of the regional economy. A further £1.1 billion contribution was estimated to have been supported in the North West.