Terry Pegler, who runs Terry Bakes in Norwich, has now announced his plans to start baking again in a video shared on social media.
It comes just a week after he shared another video saying that he would not be fulfilling customers’ orders, some of who have been waiting months.
Instead of producing the promised goods, he advised his out-of-pocket
customers to “go and get a chargeback” from their banks because he could not issue the refunds.
A bank chargeback is a payment reversal initiated by a customer’s bank when they dispute a card transaction.
A screenshot of a reel recorded by Terry in which he advises customers who ordered his mystery boxes to “get a chargeback” from their banks (Image: Instagram: @terrybakesuk)
In his latest update, which was posted this morning (August 15), he apologised to his customers and outlined his plans to “make things right”.
Mr Pegler said: “I know I messed up big time and yes I do feel bad for all the people that I let down – of course I do.
“But I have to move on. I have to start being positive again.
“I want to make things right with my customers.
“I have no idea how I am going to do that but I know it starts with me first getting some money in.
“So my idea is this: from next week I will be baking some cakes.
“I don’t know how many but once they are baked and packed, I will make them available for next day delivery.
“From now on, there will be no more pre-orders.
“I will only sell what I have made and if no one orders, then no one orders but I have got to try something.
“I still got a family who depend on me, I can’t just give up – I have to keep trying.”
Mr Pegler acknowledged the likely frustration of customers who are still waiting for their orders, some of who have contacted Trading Standards about the delays.
He said: “Now I understand there will be anger from people.
“Well let me get back on my feet.
“Let me start earning money again so I can pay my bills.
“And in a couple of weeks, I will start sending people’s boxes out whether they have had a chargeback or not.
“We will go from the bottom of the list and even if it takes me two years I will get through that list and every single person will get their box.
“I am sorry I can’t do it all at once and I know this doesn’t make everything ok.
“I wish I could do them all without taking new orders but I have to get money in as well.
“I am trying to make things right.”
Mr Pegler has built a large online following through videos showcasing his baking. (Image: Instagram: @terrybakesuk)
Mr Pegler has built a large online following through videos showcasing his baking, including cakes and brownies, as well as viral clips such as one where he headbutts a cake.
In earlier videos, Mr Pegler admitted to being overwhelmed.
He said: “The pressure of all of this on top of my shoulders is too much.
“I took too many orders and I spent too much money but I do want to make one thing clear – I never took orders not intending to fulfil them.
“I always thought I could fulfil them.”
Trading Standards has confirmed it has received complaints through the Citizens Advice service, which they are now reviewing.