Published
September 7, 2026
Lululemon has launched an exclusive collection with its major European online retail partner Zalando as it continues to expand its physical and digital reach across Europe.
Lululemon x Zalando
It’s a substantial — 55 pieces — offer including a monogrammed limited edition Track Jacket and Track Shorts for women and men’s Fast and Free running shorts and short-sleeve top. The full collection takes in yoga, Pilates, run and train and is exclusively on Zalando for now, ahead of arriving in retail stores and on Lululemon’s own digital platforms later this month around the world.
Coming with the launch is a focused six-week marketing campaign with Zalando that includes out of home advertising in Berlin and Munich and online video and social using image and video assets developed exclusively with the e-tailer. The content, which was shot in Berlin, features professional runner and Lululemon Ambassador and Marc Tortell.
The campaign will focus on Lululemon’s major European markets, including Germany, Switzerland and the Netherlands, and will also run in Poland, which the brand entered earlier this year, as well as Austria in which it only launched this week.
Lululemon x Zalando
Lululemon’s senior VP for EMEA Sarah Clark said: “Zalando is our biggest retail partner across Europe, and as we continue to expand our physical and digital reach across the region, they are an important part of how we reach more guests across key markets.
“This collaboration also builds on our ongoing commitment to building a community with Zalando around our brand. This has included hosting a series of events for our guests to connect in real life through experiences such as our Greet the Sun activation last year featuring renowned singer and songwriter Kim Petras and our upcoming recovery lounge at the Berlin Marathon later this month.”
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