Claire Howlett, landlady of The King’s Head pub in Pollington, East Yorkshire, said she uses AI to make the majority of her social media content.
She said: “I’ve done all my advertising myself so far. Maybe in the future, if the business got bigger, I might use a graphic designer, but I’m finding the AI tools available to us are fit for purpose at the moment.
“As far as I’m concerned, you want the best option, the cheapest option and the most convenient, which is AI at the moment.”
Woodford said the Advertising Association’s goal was to ensure the UK advertising industry “harnesses the efficiencies of AI while maintaining the high creative standards, public trust, and ethical safeguards”.
He said AI was “enormously capable”, but added “there are things it cannot do”.
Advertising is a heavily regulated industry, said Woodford, with distributed material needing to be “decent, honest and truthful”.
“If you’re putting things in the public domain on behalf of a brand or a business, you’ve got to be absolutely sure that they are representing that business honestly and with integrity and in compliance with the rules,” he added.
Listen to highlights from Hull and East Yorkshire on BBC Sounds, watch the latest episode of Look North.