What does it take to bring clean water and sanitation to deserving communities in Latin America? For a growing number of people in the fresh produce industry, it involves a journey to the top of Pico Duarte, the tallest peak in the Caribbean. Continental Fresh is preparing for its annual Water For All Trek, November 20-24 and is open to all who are interested in participating.

The trip and fundraiser demonstrate how small steps lead to big change. Through its Water For All label, a portion of sales proceeds funds the work of its partner, BLUE Missions. Those funds enable work that leads to new water infrastructure in communities throughout Latin America, where clean water and sanitation serve as catalysts for new opportunities.

“We don’t think of water as a finish line,” said Albert Perez, CEO of Continental Fresh. “It’s the start of a new journey for the communities we serve. When families don’t have to carry water, that time can go to school, work, businesses and health.”

© Continental Fresh

As they prepare for the annual hike, participants raise thousands of dollars for water projects like gravity-fed aqueducts, ventilated latrines and other life-enhancing infrastructure built by BLUE Missions. Each hiker commits to raising at least $750 USD in support with the help of a personalized web page and other fundraising tools. Every dollar goes to BLUE Missions, the company’s partner responsible for building the clean water projects and training communities to maintain them.

The Water For All Trek to Pico Duarte is November 20-24 and it is an experience that makes the Water For All mission real for trekkers who join the hike. It’s an exhilarating and challenging 27,.6 miles, taken step-by-step with a group of purpose-driven people. Camping, fireside chats, breathtaking beauty and laughter lead to an unforgettable experience at Pico Duarte’s peak. The group also visits a completed clean-water project to connect with people from the community and see how they have benefited so far.

The produce industry is invited to take the next step for communities in need of clean water and join the Water For All Trek. For those who can’t attend the trek, there are ways to get involved.

Sponsor employees: Encourage employees to sign up for the Water For All Trek and sponsor their participation. Donate to BLUE Missions: Every donation directly funds BLUE Missions work in communities that need clean water and sanitation.

For details, or to sign up, click here. Download the Pico trek guide for itinerary, fundraising information and more on the work of BLUE Missions.

For more information:
Continental Fresh
[email protected]
https://www.continentalfresh.com/