Jones said he first made a batch of doughnuts at his Borough Market bakery in 2013 and sold out within minutes.
He said: “They just worked. We made 60 and then we made 100 and then we made 200 and it just didn’t stop.”
During the Covid-19 pandemic, online baking workshops helped raise the bakery’s profile.
Doughnuts helped turn Bread Ahead into a global brand.
In 2022, it opened the first international bakery and school in Jeddah, Saudi Arabia.
Another followed in Dubai, United Arab Emirates, a few months later.
There are now 12 franchised stores across Saudi Arabia and the UAE and Jones believes that expansion has counted against the business in its lease negotiations with Borough Market.
The charitable trust that runs the market has told him his lease will not be renewed.
Jones said they were never made aware that the global expansion was an issue and “suddenly it’s a problem”.
“But that’s no way to communicate with a business that employs hundreds of people.
“The whole idea of being in business is to be successful.”