TURKISH hotspot Marmaris has emerged as the best value summer resort for 2025, closely followed by Bulgaria’s Sunny Beach.
The two non-Eurozone destinations topped the list as the most affordable places to head for a break with the kids this year.
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Turkey’s Incekum BeachCredit: Getty
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Marmaris in Turkey narrowly beat Bulgaria’s Sunny Beach resort to emerge as cheapest destinationCredit: Getty
Post Office Travel Money partnered with tour operator Tui, which sent its reps to discover the real cost of various holiday essentials in 16 traditional Mediterranean favourites for its 17th annual Family Holiday Report.
The basket of ten holiday items included lunch and evening meals for adults and kids, plus a range of soft and alcoholic drinks, suncream and insect repellent.
But it’s not great news for travellers as prices have risen in 13 of the 16 destinations in the past year.
Marmaris in Turkey narrowly beat Bulgaria’s Sunny Beach resort to emerge as cheapest.
At £128.99, Marmaris had risen 10.3 per cent since July 2024, while prices in the Bulgarian resort were up 17.2 per cent year on year to £129.47.
Prices in the two were nearly ten per cent lower than their closest Eurozone competitor. And although Turkey took the top spot, there was a warning from Laura Plunkett, Post Office Head of Travel Money.
She said: “The collapse of the lira makes Turkish resorts like Marmaris a natural choice for families.
“However, visitors should be aware that while sterling is worth a third more than last July, local prices have increased dramatically because of the currency’s collapse.
“Thankfully, once the positive exchange rate is applied to those local prices, British visitors will only have to pay around ten per cent more than a year ago and this increase is much lower than in many other destinations.”
Prices increased almost across the board, with Majorca’s rising most. There, the basket came to £201.67 – up 21.4 per cent on last year.
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Prices have risen 15.5 per cent in the Algarve but at £143.56, Portugal’s sunshine coast remains the cheapest in the Eurozone and third placed overall.
However, there is now less than £1 between the Algarve and fourth-placed Paphos. At £144.44, prices in the Cypriot resort have fallen by 1.2 per cent since last summer.
The other two destinations to record price drops were Lanzarote and Crete.
Lanzarote has moved up the table into fifth place from seventh last year because of a 2.1 per cent fall in costs to £151.61.
There has been a more marked reduction of 7.8 per cent in Crete (£166.07), which rises to seventh place from 15th a year ago.
Ibiza has again been rated the most expensive resort of the 16 surveyed.
Although the Balearic island registered the lowest price increase of 5.9 per cent, its barometer total of £242.79 is almost twice the price of Marmaris.