She added: “Too many lives are cut short by smoking, meaning they miss out on the big and little moments in their loved ones’ lives, whether that’s picking up their grandchildren from school or giving a speech at their daughter’s wedding.
“If you have been thinking about quitting, this is the moment. Get in touch with our team at Healthy Cornwall and we will help you find an approach that works for you.”
The campaign launched on Wednesday, with 100 days to go until 1 January, when the UK’s smokefree generation law takes effect, meaning anyone born on or after 1 January 2009, will never legally be sold tobacco.
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