Walker’s own interest in the motor trade was sparked on a family trip to Edinburgh as a boy, when he walked past a brand new supercar.
That prompted him to ask his dad what job he should do when he was older, and his dad said city trader, estate agent or car sales.
After college, he worked in telesales and did not enjoy it, but said it was hard to get into car sales at the time, as main dealers wanted people with experience.
He eventually got a job at a local car supermarket with long hours and a high volume of work, but with a chance to learn the basics of sales.
He went on to work for mainstream and luxury car brands before deciding it was time to set up his own dealership, with support from a local investor.
They began with three cars and it was a mix of everything, said Walker: “we had Ford Fiestas to start off with, then a Rolls-Royce Cullinan and a Bentley Continental.”
Today the average price of a car in stock is around £90,000.
In comparison, the average price of a house in Stoke-on-Trent, external in 2026 was £147,000.
The first time he sold a car for more than £200,000, Walker said he “was absolutely buzzing” but now it has become the norm, “which is a bit crazy.”