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Frédéric Boucheron may have been the first jeweler to set up shop in Place Vendôme, but he had no store in New York when William Kissam Vanderbilt decided his wife Alva must have one of Boucheron’s pearl and diamond tiaras. (It was later gifted to their daughter Consuelo when she married the 9th Duke of Marlborough. The jewels fared better than the marriage.) Boucheron caught the eye of the Astors, too, and Brooklyn-born Marie Louise Hungerford, who went on to marry silver tycoon John Mackay and live happily ever after as one of his best clients.

Detailed silver brooch with a swirling leaf design, encrusted with sparkling gemstones on a black background.BoucheronDelicate silver tiara with intricate floral design and sparkling gemstones.BoucheronElegant diamond brooch shaped like a bow with pearl accents, showcased against a dark background.Copywright Boucheron

Born to drapers, Frédéric Boucheron turned diamonds into bows, tassels, and feathers in his Paris workshop. These pieces are from the company archives.

Boucheron did not in fact open a store in New York until 2024, by which point the legend had loomed for more than a century. It is a success story told in award-winning Art Deco bracelets and brooches and turn-of-the-century diamond bandeaux. If you want to hear it told correctly, with masterpieces from Boucheron past and present (including the most recent high jewelry designed by Claire Choisne), go to Christie’s in Rockefeller Center to see “Boucheron: In Focus—A Monograph of a Visionary.”

“What I hope visitors will take away,” says Boucheron CEO Hélène Poulit-Duquesne, “is a real understanding of who Boucheron is—not a museum of the past but a maison whose pioneering spirit has been consistent for 168 years.”

From October 9–18, Christie’s New York will show jewelry masterpieces alongside pieces from the company’s latest high jewelry collection. Details on how to visit can be found here.

This story appears in the October 2026 issue of Town & Country.

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Play videoVideo posterHeadshot of Stellene Volandes

Editor-in-Chief Stellene Volandes is a jewelry expert, and the author of Jeweler: Masters and Mavericks of Modern Design (Rizzoli).