On the centre stack there are physical switches for the gear selector, drive modes and climate controls, above which sits Alfa’s ‘Magma Display’ – a backlit OLED screen that is hidden from view on a dark panel until the driver or front-seat passenger requires it. Alfa says the technology and controls “remain discreet until needed, then become intuitive, immediately accessible, simple, and precise”.
Being a one-off, multi-million-pound concept there are some rough edges, but Ficili told us he is asking for “big quality; [Alfa is] crazy for quality” going forward. Every inch of the Cuorerosso is trimmed in Alcantara, metal and leather – with the latter created using 60 per cent post-industrial waste.
Production of the current Giulia saloon and Stelvio large SUV will end next year, leaving only the Junior and Tonale to prop up an ageing Alfa range. However, as mentioned, a new take on the Tonale – inspired by the Cuorerosso – is planned for 2028, with a jacked-up replacement for the 147 and Guilietta due soon after. Ficili told us the maker is also “evaluating some possible evolution” of the D-segment, a project that could see a successor to the Stelvio flagship break cover before the end of the decade.
Looking to scratch that Alfa itch? The Auto Express Buy A Car service has everything an ‘Alfisti’ needs, from the compact Mito to the 4C Spider and the Giulia Quadrifoglio.
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