‘Not a toy’ – Continental release limited edition Tadej Pogačar tyre and collectible box set

The Slovenian’s reach is global, and his fame seems to have now been confirmed by Continental releasing a limited Pogi collectable figurine. This could be one to keep in its original packaging!

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Each collector’s edition box will include a tyre with custom Pogačar labels on the sidewalls and an exclusive ‘Pogi’ collectable, which the brand’s press release states is ‘not a toy’.

The release also carries a more serious message: Continental says the tyres help champion the brand’s ‘Share the road’ campaign.

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The initiative’s core mission is ‘promoting road safety, mutual respect, and harmonious coexistence for everyone on the road’.

The collectors edition includes a ‘Pogi’ figurine and tyre. (Image credit: Tom Wieckowski)

To that end, the brand says it has created a ‘Pogi’ character with Pogačar. ‘Pogi’ will be featured in a series of animated stories to show that ‘the roads belong to everyone’. You can watch one of the clips below.

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Regarding the tyres themselves, this isn’t a new model, but a modified version of a stock 30mm GP5000 S TR tyre.

Continental says the tyres have custom ‘Pogačar’ labelling on the sidewalls, and hundreds of micro Tadej Pogačar logos integrated into the hot patch model name lettering.