Private Egyptian airline Nile Air is seeking to expand trade distribution by signing up its first UK general sales agent.
The agreement from November 1 will see Aeroprime Group oversee the airline’s passenger sales, travel trade engagement and business development initiatives across the UK.
Nile Air mainly operates within Egypt and across the Middle East with European flights to Italy, Sweden and Turkey.
The airline’s chief commercial officer Ahmed Oraby said: “Appointing Aeroprime Group as our passenger GSA in the United Kingdom is an important step in developing our commercial reach in this market.
“Building stronger connections with travel agents, tour operators and distribution partners will be central to our efforts to grow sales and improve access to Nile Air’s services.
“Aeroprime’s airline sales expertise and understanding of local markets make it a valuable partner in this endeavour. We look forward to a productive collaboration that creates new opportunities for our passengers and trade partners alike.”
Aeroprime chief executive Abhishek Goyal added: “We are pleased to represent Nile Air as its Passenger GSA in the United Kingdom.
“The UK offers valuable opportunities to broaden distribution, engage the travel trade and generate incremental passenger business.
“We combine local market insight with a focused sales strategy and collaborative partner engagement to deliver meaningful commercial outcomes for our airline partners.
“We look forward to working closely with Nile Air to unlock new opportunities and establish a solid foundation for long-term growth in the UK.”