Dr. Mathew Knowles
PRAIRIE VIEW, Texas (July 17, 2025) – The Office of the President at Prairie View A&M University (PVAMU) proudly announces the launch of the Presidential Executive-in-Residence Program, an exciting new initiative designed to connect students and faculty with influential global leaders whose careers have transformed industries and inspired innovation across disciplines.
Dr. Mathew Knowles, a trailblazing entrepreneur, branding expert, and cultural architect behind the success of global icons like Beyoncé, Destiny’s Child, and Solange, will serve as the inaugural Executive-in-Residence for the 2025–2026 academic year. With over $100 million in business exits and acquisitions and acclaimed campaigns for brands like Pepsi, L’Oréal, and Samsung, Dr. Knowles brings unparalleled experience to the PVAMU campus. A LinkedIn Top Voice and recipient of the National Speakers Association’s highest honor—the Master of Influence Award—he is also recognized as a Marquis Who’s Who honoree and a global advocate for health and wellness.
Dr. Knowles will be on campus in Fall 2025 and Spring 2026 to lead a series of four dynamic master classes—two each semester—designed to provide high-impact, real-world learning experiences. These sessions are presented in collaboration with the Center for Innovation and Entrepreneurship and the Department of Languages and Communication.
The master classes include:
• From Solopreneur to Entrepreneur: Clarifying Myths, Embracing Mindset, and Building a Life of Meaningful Work (Center for Innovation and Entrepreneurship)
• Strategic Visibility: Brand, Business, and the Power of the Narrative (Department of Languages and Communication)
Through these interactive experiences, students will engage in:
• Launching purpose-driven ventures
• Designing and executing strategic communication campaigns
• Navigating the evolving landscapes of business, branding, and media Â
As part of his residency, Dr. Knowles will also lead two faculty development sessions focused on cultivating an entrepreneurial mindset, harnessing the power of storytelling, and advancing brand strategy and media innovation. This engagement will function as a critical nexus between academic theory and professional practice, providing faculty with frameworks to foster ingenuity, enrich student learning, and develop applied, future-oriented curricula.
Dr. Knowles’ appointment as Executive-in-Residence represents more than a prestigious collaboration—it reflects Prairie View A&M University’s ongoing commitment to cultivating excellence through access to world-class expertise. By embedding visionary leadership into the academic experience, the Presidential Executive-in-Residence Program advances the University’s strategic priorities and reinforces PVAMU’s distinction as a national model for student success, innovation, and the transformative power of education.
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