Agricultural consultants at Brown&Co came up with the idea to recognise the long hours arable growers are working to bring in the crops that feed the nation.
Bags brimming with locally-produced cakes, crisps, fruit and other snacks have been handed out by staff at the firm’s King’s Lynn office.
The initiative also aims to spread awareness of the mental health support provided by Brown&Co’s charity of the year, the Royal Agricultural Benevolent Institution (RABI).
Tucked in among the food gifts was information on RABI and how farmers can access help from the charity, should they need it.
The surprise deliveries were handed out as farmers worked on their combines and tractors during the long, hot summer days.
Samuel Murphy, Frazer Brown and William Lankfer of EH Morris (Stonea) in Cambridgeshire, with Brown&Co’s harvest goodie bags (Image: Brown&Co) Land agent Lulu Agnew, who co-ordinated the deliveries with colleague Clair Morton, said harvest can be a tough time for farmers after a difficult growing season.
“We want to let farmers know how grateful we are for everything they do, these parcels are a small token of our appreciation to let them know that they are not alone,” she said.
“The farmers thought it was brilliant and they really appreciated the effort everyone had gone to in going to their farms to present them with the harvest bags.
“It brightened their day and showed them that their hard work is very much appreciated.”
Local businesses and community colleagues contributed to the gift packages, with King’s Lynn-based Simply Cake Co donating white chocolate and raspberry blondies, drinks from Cawston Press and support from Litcham Deli.
Brown&Co now hopes to roll out the successful initiative to more of its offices next year, to reach farmers in other parts of the UK.